Evening session 18:00-20:00 CET

  • Conference Room
  • October, 28 | 18:00 - 20:00

18:00 - 19:00 Gender Equality: Is gender equality in sport a new development in cities’ policies on sport?

The COVID-19 crisis could lead to a paradigm shift for women’s sport. While some believe that women’s participation in sport will decline due to a potential drop in private financial support, others believe the opposite, as the crisis could lead to a shift in public investment towards sport for all.
What are the possible levers for action to ensure that women’s sport becomes part of the solution to the current crisis?
Is gender equality in sport a new development in cities’ policies on sport?

19:00 - 20:00 Event Hosting: How to leverage sport events for the development of ‘active’ tourism?

Over the past decade, a new type of tourism has emerged. People want to be physically active while traveling, whether going for a Sunday morning run or enjoying a full week of sports activities. As a result, cities around the world have begun to use sporting events to market themselves as “active” in order to attract sports tourists.
How can cities best use sporting events to attract active tourists – whether before, during or after the event?