Evening session 18:00-20:00 CET

  • Conference Room
  • 18:00 - 20:00

18:00 - 19:15 Innovation: How to facilitate a general increase in physical activity?

In recent years, the way people engage in sports has changed. While in the past, sports clubs and associations were quite popular and regularly frequented, today people prefer the freedom to practice the sport they want, when and where they want – undermining the traditional model of sport developed by most cities around the world.
What are the avenues of innovation to be explored in response to people’s new way of engaging in sport?

19:15 - 20:00 Sport Events and Revenues: A new business model for the post-COVID-19 world?

The sports events industry has historically proven to be rather recession-proof. Most major sports organisations weathered the economic fallout of the Sept. 11 terrorist attacks and the financial crisis in 2008. However, the COVID-19 crisis has forced the cancellation or postponement of sporting events – and this extraordinary situation has had and will continue to have serious financial consequences for all parties involved.
Could this crisis be seen as an opportunity to conceive a new and more sustainable business model?